BUYING VS. LEASING Essay Example | Topics and Well Written Essays - 500 words

BUYING VS. LEASING - Essay Example The car that has been selected for this discussion is 2015 Accord Sedan LX. Whether to buy a car through the method of loan financing or obtaining a car on the basis of lease is dependent on various reasons. One of the reasons that help in deciding whether to buy or lease a car is dependent on how long does an individual wants to use and own the car. If the person wants to own a car for a shorter period of time and aims at changing the car in a limited time period, then the person should opt for obtaining the car on lease. If the person wants to keep the car for a longer period of time, then the person should obtain it on the basis of a loan. For example, table 1 suggests that if a person wants to keep the car after the lease period is over the total cost of obtaining the car will be $26,712 and this cost will include the residual value as well as the lease payments that a person will make for 3 years for a 2015 Accord Sedan LX. On the other hand table 2 suggests that if the person obtains the car on the basis of an auto loan, he has to pay a total amount o f $25,596 and this amount will include the 2.9% APR that a person pays on the Manufacturer’s suggested retail price. This means that purchasing a 2015 Accord Sedan LX for the long-term on the basis of loan is less expensive as it costs $1,126 less to obtain a car on the basis of a loan instead of obtaining it on lease basis. On the other hand if a person choses to keep the 2015 Accord Sedan LX for a shorter period of time then he/she should opt for the leasing option because the person will only have to pay $15,012 to enjoy the car for 3 years and then he/she can switch to another car. In my opinion, I would obtain 2015 Accord Sedan LX on the basis of a lease as I believe that owning a car for a shorter period of time is better than owning it for a longer period of time. Since I want to keep the car for a shorter time period, I would prefer to pay only $15,012

The Potentials and Pitfalls of Interfaith Marriages :: Essays Papers

The Potentials and Pitfalls of Interfaith Marriages As more Americans enter the cultural melting pot and cross ethnic and social barriers, the rate of interfaith marriages has increased, not because persons are less committed to their faith traditions, but because there is a new reality in which old barriers are breaking down. In the western hemisphere the issue of interfaith marriage is widely debated among all religious traditions. Many conservative denominations believe that, "A believer marrying or intending to marry an unbeliever is clearly going against the expressed commandment of God" (J.J. Lim) . Other religious denominations view intermarriages as, "The unity within diversity that adds a richness and beauty to marriage and to life" (Rev. Tom Chulak) . Regardless of one's religious denomination, a person's religion comprises the framework of meaning and the source of his or her values. When two people marry they bring with them their strengths and weaknesses, hopes and fears, and their religious dimension that plays a signifi cant role in their relationship, decisions and responses to each other. For this reason, many issues and challenges arise within interfaith marriages that require accommodations by each person including how the couple will deal with their religious difference, what religion they will teach to their children, and how their respective religious communities will respond to interfaith marriages. No two couples manage the adjustments that need to be made within an interfaith marriage in the same way. This is because there is no standard or typical Christian, Hindu, Buddhist or Muslim. Their knowledge, commitment, practice and attachment to the respective religious traditions, and their knowledge of, attitude and affinity toward the religious tradition of their spouses are so different that no two couples have the same experience. There are a number of factors that influence the rate of persons marrying outside of their religion, which are pertinent to all denominations and religions. The number of eligible marriage partners who are of the same faith group is limited and therefore it is more likely for individuals to look outside of their faith group for a spouse. Increasing enrollment at colleges and universities puts more young people of different faiths away from home and into social contact. Movement from ethnic neighborhoods into the more heterogeneous suburbs lowers barriers to interfaith dating. As secular influences gain strength and church attendance rates fall, young people are being increasingly raised in homes that have little religious commitment, which has been shown to increase the rate of interfaith marriages.

HTC Marketing

IntroductionThe mobile phone handling is on the rise day after day and it is transforming the field of technology and people’s lives across the world. In today’s modern life; people spend considerable amount of time using mobile phone for various purposes. Thus making it the most wanted gadget that people use most frequently. HTC is one of the biggest brands in mobile phone & telecommunications industry globally.HTC has shipped around 32. 6 million unit of mobile phone accounting 4.6 % of the global market; placing the HTC brand as number 4 mobile phone globally in 2012. The Taiwan based company HTC caters mostly for the middle end segments. HTC has its presence in every segment of the market. It offers the cheapest of smart phones with the most basic features as well as high-end phones with all the latest features and was the first to introduce android. (http://htcsource. com/) The purpose of this assignment is to produce an outline with justification of HTC’s p roduct market decision to the international business under the following topics.What is international marketing? Firms entering international markets Researching international markets & emerging markets International marketing environment International marketing strategies of HTC Product & pricing strategies of HTC The marketing plan of HTC The marketing mix of HTC International marketing culture of HTC International marketing communication strategies This will help how HTC’s way fits in to the theories of International Business Marketing.History of HTCHTC Corporation (HTC) is a Taiwanese operation with the most part of being influential, creative and leading players in global telecommunications with an escalating influence in the industry’s future. HTC is the synonym of â€Å"High Tech Computers† it starts its operation in 1997 and has made a name for itself in the global market and has been identified as one of the fastest brand & technology growing in the fie ld of mobile communication. HTC’s portfolio includes smart-phones and tablets powered by the Android software and HTC Sense operating systems (HTC Annual Report, 2010).It has started marketing its mobile phones under its own brand name (HTC) since 2006. Founded by Cher Wang, HT Cho and Peter Chou, which also reflects their initials in the brand name, the company has been the runner up in several successful operator branded devices, with established close partnerships with key players in the operator dominated mobile markets in Europe and Asia. HTC’s products are the most flourished in the world at the moment and thus since it has launched its own brands which have registered the fastest growth rate in the History of HTC.Its products are highly innovative & predictive of the future market trends, needs and demand with product range includes the full array of multimedia, wireless and web resources. HTC is related to the primary objective of most businesses entity which i s profit maximisation. Surprisingly for many specialists of the mobile phone technologies; HTC has been classified by the Business Week magazine in 2007 as the second best performing Technology Company in Asia while it was the third largest globally in year 2006.HTC has been ahead of one of its competitor Apple by breaking the technology trends in touch screen mobile telephones from 2002 onwards. (http://www. roc-taiwan-hn. com/) International Marketing A company becomes a ‘multinational corporation-MNC’ when it conducts any business function beyond its domestic borders’ (Cullen & Parboteeah, 2010). Internationally HTC has captured markets of Asia & Europe. Their principles are to promote trust, openness, teamwork, and professionalism, and pride as part of their principles across the globe.From a global market share of 2% in 2010, HTC is aiming to hold 10 -15 % of the global smart-phone market share. The CEO of HTC Mr Chou has announced that there are four Americ an telecom carriers have been promoting the device in the U. S. market. This marks the first time that HTC has collaborated with four U. S. telecom operators to simultaneously promote sales of a single HTC handset. Adding to this part of the company's new marketing strategy to enter international markets Source:Gartnerr Research HTC Entering International Market HTC is probably inexperienced with dealing with political issues associated with different countries. Therefore, it is most likely a good idea that HTC decided not to merge with a company that was involved in different world markets such as Apple, Samsung or Nokia. They have instead chosen to take a slower route to internationalization, e. g. the US market which was a difficult market to get through as it is a closed market.Therefore HTC can’t sell its mobile phones directly to customers, so it has to be sold to network providers and then the operators sell it to their customers on behalf of HTC as agreed partnership (http://www. behance. net/). Researching international markets & emerging markets According to thomaswhite. com, whatever the reasons are; the East Asian nations of South Korea and Taiwan have transformed themselves from being the manufacturing backyards of the USA and Japan into high-tech giants in just over a generation.Their expertise in the field of electronics is impressive and all-encircling. The market for mobile phones includes of two significant markets segmentations; 1st the fundamental, ultra-inexpensive mobile phones which offers very little or just the basic function of the traditional communications boundaries. These inexpensive devices come with the basic voice telecommunication and text messaging services.2nd the technologically advanced types of phones are widely referred as smart-phones, they are assembled in and from a variety of technologies, scoping from the internet to video-calling. Both segments of the market are ultra-competitive, although the smart-phones s egment offers slightly better margins. Therefore the emergence of the Taiwanese mobile phone manufacturer, HTC which was involved in the design and manufacturing of cell phones for other organisations such as Microsoft and Google, has therefore transformed itself into a mobile phone brand (HTC) in recent years.International marketing environment The major component of external environment that affect businesses in various ways are the forces of globalisation (Paul, 2006) and the way the organisation has go forward from its start to its actual position, shows that HTC own this force at first and foremost. HTC started operations as an individual Brand on the global scale since 2006, thus because of the globalisation, HTC reached its customers on the global marketplace.According to Shelly and Rosenblatt (2009) nowadays organisations cannot operate at all without the use of the internet in a way or another. The internet as an external factor had considerable achievements on the developm ent of HTC at two levels. 1st: HTC was competent to differentiate and improve its smart-phones on the basis of internet, by including one of its key features which is the internet browsing possibility. Other companies on the marketplace manufacturing mobile phones do not have many advanced elements that can be found on HTC smart-phones.Therefore without the external factor of the internet, HTC would have never developed to its current level of brand image and profitability on the international market 2nd: HTC has greatly benefited from internet in the same way that most other business benefited as well. In particular, internet was an external factor that assisted HTC to be ahead of its current level through endow with platform to reach to the global market area, to promote its products globally and to get your hands on strategic partners as well as to correspond with its stakeholders at the global level.International Marketing Strategies The international marketing strategies of HTC have its uniqueness compared to some of its competitors. The marketing management of HTC has helped the organisation to penetrate numerous new markets and carried out efficient changes with rigid formulas within the existing markets. HTC has been identified in the leadership position through the process of adopting innovative approach in production & design and introducing to the market the first tri-band UMTS 3G device on the Microsoft Windows Mobile platform (2006), the first Microsoft Windows Smartphone (2006), the first Tri-band UMTS PDA, and the first spontaneous touch screen to allow finger tip navigation (2007) (Products and Innovation, 2010).By analysing HTC’s strategy, product differentiation and cost leadership are regarded as to be the lane to the market scope; whereas segmentation strategy is a narrow market scope (Porter, 1998) Product expansion is rarely used by HTC when the company introduces new creations to its existing active markets. Recent growth was real ized by the company by introducing the HTC One and previously with HTC Titan as well as the HTC Desires series for the medium-low range  market (htc. com).Product & Pricing Strategies As per Condor (2010) HTC’s marketing strategy is going through massive changes since the company is introducing more low-cost devices. The mid-pricing strategy adopted by HTC has been ultra-successful, since the company believes that its products are specifically customised to gratify customer’s desires. HTC’s customers are willing to pay even a higher price as they believe that HTC’s products has features that worth the premium prices.HTC smart-phones prices vary from a country to another according to the economical status of the country (htc. com). Marketing plan of HTC HTC’s marketing plan was in reverse gear in 2012 compared to 2011, where the mobile phone manufacturer did better according to the company’s annual report 2012. The CEO of the Organisation M r Chou ultimately believes it was HTC's poor marketing that led to disappointment in year 2012. He revealed that HTC can be expected to redouble its promotional efforts in 2013 (http://www. theverge. com/).The chief marketing officer (CMO) John Wang has decided to go for a more passive and aggressive direction with its marketing plan as from 2013 to boost up profit maximisation through innovation and customer satisfaction. Marketing mix of HTC Marketing mix is well thought-out to be the fundamental element of marketing communication. Buhler et al (2009) revealed that marketing mix was at the outset referred to as 4P’s of marketing with the combination of product, price, place & promotion. The 4P’s can be study individually as part of a broad HTC marketing strategy analysis.HTC products are widely known for their range of smart-phones which are innovative in their design and functions. Product HTC’s own brand was developed from the personal digital assistant (PDA ) market to smart-phone products manufacturer (Asemi et al, 2011). It depends on the products specifications and the number and types of functions the product can perform. It also values the segmented market of the product such as low-cost, mid range or high end market. HTC’s products focus on the mid range & high end segment.Prices of HTC products are not unlike dramatically compared to the products of its competitors, such as Apple, Nokia and others, and the price of each individual category of mobile phone. Place in the case of a mobile phone manufacturer is to have the widest possible market share globally. HTC has got a massive presence in Europe & Asia, with emerging markets over USA and Africa. On the Australian continent the Taiwanese manufacturer of cellular phone has also been powerful due to the increasing number of Android software user on the continent.The place element of the HTC’s marketing mix are available from many locations within all forty countries the company has operations in, as well as through the company web-site. Promotional techniques used by HTC to advertise their products are mainly posters promotions via mobile phone shops windows and promotions in popular media such as magazines, newspapers and TV channels to penetrate the larger market. In essence HTC marketing strategy that has allowed the company to enter new markets was based on innovation and ensuring the high level of friendly user interface in its products.International marketing culture of HTC One of the most important factors to consider when penetrating an international market is the local cultural differences which can be a source of massive challenge. HTC usually take into account the cultural factors when engaging in international expansion. Each individual or group of people have different perceptions of life, different life values, beliefs and different ways of doing things. Without any doubts these differences would reflect on how they perceive HTC brand in general, and each specific products in particular as well.These issue are addressed the management of the organisation in the most efficient approach, since international expansion has been identified as the foundation of strategic plans of any company (Gray, 2013. htcsource. com) So far, all the challenge associated with various local cultural differences where HTC has entered has not yet affected HTC negatively. Particularly when the possible issues associated with cultural differences narrate to combine marketing communications efforts of any foreign corporation engaged in business in a country. E. g. the marketing communication efforts in most European countries and USA would at times involve women to feature in their publicity with allusions to their sex appeal.While such type of publicity are perfectly suitable in the western world, the same publicity would be judged to be offensive in some Asian, and Arab countries, due to cultural, religious or else differences. Any global organisation aiming for further international expansion that prefer ignoring such issues in their marketing communications and other aspects of their businesses, would be at risk to attract negative reputation for their brand image, which will damage the value of the brand on the long-term basis.International marketing communication strategies HTC do not take on a â€Å"me-too† strategy and persists not to follow or directly competing with its clients in the market. The mobile phone organisation has put into practice as its marketing communication strategies the transformation of the company from Taiwanese to International by sustaining the silicon-valley culture to promote innovation. This has been implemented by the formation of a global marketing resource team. Their primary target market is the first time smart-phone user.The marketing communication strategy has been driven by the branding strategy and product awareness.HTC’s SWOT Analysis Swot-Internal Ana lysis:Weakness: Leading PDA & Smart-Phone Manufacturer High Manufacturing Cost Strong Research & Development Set-up Low Brand Awareness Strong Relationship with Business Partners Lack of Products in Low Price Category Branded & Perceived as â€Å"Value for Money† Products Do not have own operating system Swot-External Analysis:Opportunity: Threats: Increasing demand for touch screen phones with 3G Technologies Patent Wars Fast Growing & Emerging MarketsLess Customer Loyalty Development of App’s to add value to customers Rapid Technological Change HTC mini tablet could be the next Market sensation Expected competitors tie-up, e. g Google acquiring.Motorola SWOT Critical AnalysisThe brand position of HTC is appropriately perfect; smart-phone is the proper choice of most customers. Without doubt the smart-phone market is a prospective market for HTC to keep investing. However, in significant markets such as China and USA, where most people still use cheap phones the deman ds for mid-range or mass price cell phones are still huge.HTC do have a pricing advantage over Apple and Samsung, but the low brand awareness do not appeal to the young generation or even first time smart-phone users. Therefore having some low price product branded HTC might be a threat to the mid range & high end market, if we take as example the story of Toyota & Lexus, which has disappointed many luxury car customers when they have found that Lexus was a product of Toyota. However as tablets are very fashionable at the moment, HTC could accelerate its research & development in to the manufacturing of an HTC tablet.RecommendationRecommendation 1: As a major player in the telecommunications industry, it is highly recommended that HTC consider opening its own application storefront as this will help creating their own operating platforms which will give them more control over their operations.Recommendation 2: According to the HTC annual report (2012), 5% of its revenue is reinveste d into research & development, they should therefore participate into launching new products range such as tablets and messaging systems; since they already have a strong structure in implementing new product lines.Recommendation 3: The slogan of HTC is â€Å"Quietly Brilliant† and it is recommended that HTC develop an aggressive and noisy marketing campaign to build up their brand awareness and position themselves among Samsung & Apple. Conclusion As a mobile phone manufacturer, HTC has mainly diverse components and do assemble them in an eye-catching way to sell to its customers. Being able to bring to the market the very first touch screen smart-phone three weeks before Iphone, clearly shows the capacity of HTC’s engineers and this is the main reason for their success in the industry.HTC’s management team and engineering team can pride themselves for manufacturing one of the best brand mobile phones on the market nowadays. HTC also have various sources of dif ferentiation such as innovation, style & quality. As outlined above, the competitive advantages of HTC are their Research & Development, customization abilities, and partnerships with software, operators such as Microsoft & Google. This is a more powerful resource for HTC to open its own storefront and build up customer loyalty.

Definition and Examples of Appositives in English

In English grammar, an appositive is a  noun, noun phrase, or series of nouns placed next to another word or phrase to identify or rename it. The word appositive comes from the Latin for to put near. Nonrestrictive appositives are usually set off by commas, parentheses, or dashes. An appositive may be introduced by a word or phrase such as namely, for example, or that is. Appositive Exercises Practice in Identifying AppositivesSentence Building with Appositives Examples of Appositives My father, a fat, funny man with beautiful eyes and a subversive wit, is trying to decide which of his eight children he will take with him to the county fair. (Alice Walker, Beauty: When the Other Dancer Is the Self. In Search of Our Mothers Gardens. Harcourt Brace, 1983)The hangman, a grey-haired convict in the white uniform of the prison, was waiting beside his machine.(George Orwell, A Hanging, 1931)The Otis Elevator Company, the world’s oldest and biggest elevator manufacturer, claims that its products carry the equivalent of the world’s population every five days. (Nick Paumgarten, Up and Then Down. The New Yorker, Apr. 21, 2008)Christmas Eve afternoon we scrape together a nickel and go to the butchers to buy Queenies traditional gift, a good gnawable beef bone. (Truman Capote, A Christmas Memory. Mademoiselle, December 1956)Television was left on, a running tap, from morning till night. (Aldous Huxley, Brave New World, 1932)Though her cheeks were high-colored and her teeth strong and yellow, she looked like a mechanical woman, a machine with flashing, glassy circles for eyes. (Kate Simon, Bronx Primitive, 1982)I have had the great honor to have played with these great veteran ballplayers on my left—Murderers Row, our championship team of 1927. I have had the further honor of living with and playing with these men on my right—the Bronx Bombers, the Yankees of today. (Gary Cooper as Lou Gehrig, The Pride of the Yankees, 1942)The essence of loneliness is that one both remembers and hopes, though in vain, in the midst of ones dissolution. Plain nothingness compared to it is a comfort, a kind of hibernation, a tundra of arctic whiteness that negates feeling and want. (Alexander Theroux, in An Interview with Alexander Theroux. Review of Contemporary Fiction, Spring 1991)The Koeberg Nuclear Power Station, Africas only nuclear power plant, was inaugurated in 1984 by the apartheid regime and is the major source of electricity for the W estern Capes 4.5 million population. (Joshua Hammer, Inside Cape Town. Smithsonian, April 2008)The Spectator. Champagne for the brain. (ad slogan for The Spectator magazine)Xerox. The Document Company. (slogan of Xerox Corporation)The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call out there. (Truman Capote, In Cold Blood. Random House, 1966)They passed the last house, a small grey house set in the open field. Yellow gullies ran across the field, bald plateaus of snow-smeared sod between gully and gully. (Robert Penn Warren, Christmas Gift, 1938)Dr. John Harvey Kellogg, inventor of the cornflake and peanut butter, not to mention caramel-cereal coffee, Bromose, Nuttolene, and some seventy-five other gastronomically correct foods, paused to level his gaze on the heavyset women in front of him. (T. Coraghassen Boyle, The Road to Wellville. Viking, 1993)Dads shop was a messy disaster area, a labyrinth of lathes...My domain wa s the cramped, cold space known as the music room. It was also a messy disaster area, an obstacle course of musical instruments—piano, trumpet, baritone horn, valve trombone, various percussion doodads (bells!), and recorders. (Sarah Vowell, Shooting Dad.  Take the Cannoli: Stories from the New World.  Simon Schuster, 2000)As I stood on the platform beneath another, fairly recent London civility—namely an electronic board announcing that the next train to Hainault would be arriving in four minutes—I turned my attention to the greatest of all civilities: the London Underground Map. What a piece of perfection it is, created in 1931 by a forgotten hero named Harry Beck, an out-of-work draftsman who realized that when you are underground it doesnt actually matter where you are. (Bill Bryson, Notes From a Small Island. Doubleday, 1995)The sky was sunless and grey, there was snow in the air, buoyant motes, play things that seethed and floated like the toy flakes inside a crystal. (Truman Capote, The Muses Are Heard)[N]othing contributes so much to tranquilize the mind as a steady purpose—a point on which the soul may fix its intellectual eye. (Mary Wollstonecraft Shelley, letter I in Frankenstein, 1818)And then there was that feeling one gets in a ride to a cemetery trailing a body in a coffin—an impatience with the dead, a longing to be back home where one could get on with the illusion that not death but daily life is the permanent condition. (E.L. Doctorow, Homer Langley. Random House, 2009) Observations on Appositives The appositive is a substantive or nominal set off by commas from the word which it identifies. We say that the appositive is used in apposition with the other word. Ex: The king, my brother, has been murdered. Ex: we spotted Tom Hanks, the movie star, at the cafe yesterday.In the first example, the noun brother is used in apposition with the subject king. The appositive renames or describes the subject king by specifying which king the sentence is about. In the second example, the noun star is used in apposition with the proper noun Tom Hanks, a direct object. The appositive clarifies the proper name, telling us which Tom Hanks was seen. For all we know, the writer could have a cousin named Tom Hanks. Remember that the appositive and the noun to which it refers always share the same four properties—gender, number, person, and case—since they both name the same entity. (Michael Strumpf and Auriel Douglas, The Grammar Bible. Owl Books, 2004) Punctuating Restrictive and Nonrestrictive Appositives Bens brother Bob helped him build the house. If Ben has more than one brother, the name Bob would be necessary to identify which brother is being discussed—in other words, to restrict the meaning of the word brother. If Ben has only one brother, the name Bob would be additional information not essential to the meaning of the sentence; Bob would be a nonrestrictive appositive. Nonrestrictive appositives are always set off by punctuation. Since no punctuation surrounds the appositive Bob in this example, we know that Bob is a restrictive appositive (and that Ben has more than one brother). (Gary Lutz and Diane Stevenson, The Writers Digest Grammar Desk Reference. FW Publications, 2005)